Optimization, Over-Optimization or SEO Overkill?

The fight to prime search engines' results is aware of no limits – neither moral, nor technical. There area unit usually reports of websites that are quickly or for good excluded from Google and also the different search engines owing to malpractice and victimization “black hat” SEO improvement techniques. The reaction of search engines is simple to grasp – with such a lot of tricks and cheats that SEO consultants embrace in their arsenal, the connectedness of came results is seriously compromised to the purpose wherever search engines begin to deliver utterly unsuitable and manipulated search results. And albeit search engines don't discover your scams quickly, your competitors would possibly report you. Keyword Density or Keyword Stuffing? Sometimes SEO consultants go too way in their want to push their clients' sites to prime positions and resort to questionable practices, like keyword stuffing. Keyword stuffing is taken into account associate degree unethical observe as a result of what you really do is use the keyword in question throughout the text suspiciously usually. Having in mind that the suggested keyword density is from three to seven-membered, something on top of this, say 100 percent density starts to seem noticeably like keyword stuffing and it's doubtless that may not get unnoticed by search engines. A text with 100 percent keyword density will hardly add up, if browse by a person's. it slow past Google enforced the therefore known as “Florida Update” and basically obligatory a penalty for pages that area unit keyword-stuffed and over-optimized generally. Generally, keyword density within the title, the headings, and also the 1st paragraphs matters additional. unneeded to mention that you simply ought to be particularly careful to not stuff these areas. attempt the Keyword Density Cloud tool to see if your keyword density is within the acceptable limits, particularly within the above-named places. If you've got a high density proportion for a oftentimes used keyword, then take into account replacement a number of the occurrences of the keyword with synonyms. Also, typically words that area unit in daring and/or italic area unit thought of necessary by search engines however if any incidence of the target keywords is in daring and italic, this additionally appearance unnatural and within the best case it'll not push your page up. Doorway Pages and Hidden Text Another common keyword scam is threshold pages. Before Google introduced the PageRank formula, doorways were a typical observe associate degreed there have been times after they weren't thought of an outlawed improvement. A threshold page may be a page that's created particularly for the search engines which has no that means for humans however is employed to induce high positions in search engines and to trick users to come back to the location. though keywords area unit still important, these days keywords alone have less result in deciding the position of a website in search results, therefore threshold pages don't get such a lot traffic to a website however if you utilize them, do not raise why Google disciplined you. Very the same as threshold pages was a scam known as hidden text. this can be text, that is invisible to humans (e.g. the text color is that the same because the page background) however is enclosed within the hypertext markup language supply of the page, making an attempt to fool search engines that the actual page is keyword-rich. unneeded to mention, each threshold pages and hidden text will hardly be qualified as improvement techniques, there area unit additional manipulation than everything else. Duplicate Content It is a basic SEO rule that content is king. however not duplicate content. In terms of Google, duplicate content means that text that's an equivalent because the text on a special page on an equivalent website (or on a sister-site, or on a website that's heavily coupled to the location in question and it may be probable that the 2 sites area unit related) – i.e. after you copy and paste an equivalent paragraphs from one page on your website to a different, then you would possibly expect to ascertain your site's rank drop. Most SEO consultants believe that syndicated content isn't treated as duplicate content and there area unit several samples of this. If syndicated content were duplicate content, that the sites of reports agencies would are the primary to drop out of search results. Still, it doesn't hurt to see from time if your website has duplicate content with another, a minimum of as a result of someone may well be lawlessly repeating your content and you are doing not recognize. The Similar Page Checker tool can assist you see if you've got grounds to fret concerning duplicate content. Links Spam Links area unit another major SEO tool and just like the different SEO tools it may be used or misused . whereas backlinks area unit definitely necessary (for Yahoo backlinks area unit necessary as amount, whereas for Google it's additional necessary what sites backlinks come back from), obtaining a lot of backlinks from a link farm or a blacklisted website is mendicancy to be penalised. Also, if outward links (links from your website to different sites) significantly come your arriving links (links from different sites to your site), then you've got place an excessive amount of effort in making useless links as a result of this can not improve your ranking. you'll be able to use the Domain Stats Tool to ascertain the quantity of backlinks (inbound links) to your website and also the website Link instrument to ascertain what percentage outward links you've got. Using keywords in links (the anchor text), domain names, folder and file names will boost your programme rankings however once more, the precise live is that the boundary between topping the search results and being kicked out of them. for example, if you're optimizing for the keyword “cat”, that may be a oftentimes chosen keyword and like all standard keywords and phrases, competition is fierce, you would possibly not see different different for reaching the highest however obtaining a website name like http://www.cat-cats-kittens-kitty.com, that little question is packed with keywords to the most however is 1st – tough to recollect, and second – if the contents doesn't correspond to the teemingness of cats within the name, you may ne'er prime the search results. Although file and folder names area unit lesser than domain names, currently so (but undoubtedly not all the time) you'll be able to embrace “cat” (and synonyms) within them and in the anchor text of the links. This counts well, providing anchors don't seem to be by artificial means stuffed (for instance if you utilize “cat_cats_kitten” as anchor for internal website links this anchor definitely is stuffed). whereas you've got no management over third sides that link to you and use anchors that you simply do not like, it's up to you to perform periodic checks what anchors do different sites use to link to you. A handy tool for this task is that the Backlink Anchor Text Analysis, wherever you enter the URL and obtain a list of the sites that link to you and also the anchor text they use. Finally, to Google and also the different search engines it makes no distinction if a website is deliberately over-optimized to cheat them or over-optimization is that the results of sensible intentions, therefore regardless of what your motives area unit, forever attempt to keep to cheap practices and bear in mind that don't overstep the road.