How to Google Keyword Planner and Other Keyword Volume Tools

Keyword analysis may be a make-or-break stage in any SEO campaign. If you are doing it wrong, all of your efforts (and money) square measure vainly. this can be why you wish a reliable keyword analysis tool. for several years THE tool for keyword volume analysis was the Free Keyword Tool from Google and it had been all we wanted however sadly this great tool is history currently. The good news, tho' is that fortuitously there square measure alternatives for keyword volume analysis. as an example, the new tool from Google with similar practicality ‐ Google Keyword Planner will several of the items the recent tool did however sadly it's additional appropriate for PPC keyword analysis than for organic SEO analysis. There also are different tools, like Bing Keyword Tool, or WordTracker Keyword tool, or the many paid tools and every of them has its benefits as disadvantages, as we'll see next. Google Keyword Planner – Still the simplest Keyword Volume Tool The new Google Keyword Planner offers a lot of of the practicality of the recent Free Keyword Tool from Google and may be a far better choice than most of the opposite tools, together with the paid ones. Here square measure a number of the benefits and downsides of Google Keyword Planner: Advantages of Google Keyword Planner The advantages of Google Keyword Planner will be summarized as follows: Data comes directly from Google itself. Obviously, knowledge is additional reliable once it comes from the supply than from a 3rd party. Great potentialities for native keywords. If you're doing native SEO, then you may actually appreciate the improved potentialities for native search ‐ you'll target your search to your community audience. Suggested keywords square measure classified. this is not a brand new feature however it's convenient once you will see teams of keywords rather than single keywords solely. These are not the sole benefits of Google Keyword Planner however even they're robust enough to create you utilize it. Disadvantages of Google Keyword Planner The disadvantages of Google Keyword Planner aren't that varied and here square measure a number of them: You need AN AdWords account. Since the tool isn't offered individually, if you would like to use it, you wish to form AN AdWords account. No Broad or Phrase search. The new tool lacks a key feature ‐ the flexibility to go looking for broad and phrase match. currently your search is proscribed to precise matches solely. No device targeting. currently you cannot hunt for volumes on mobiles and desktops individually ‐ all this can be mixed into one. Nevertheless, despite its disadvantages, Google Keyword Planner remains a stronger tool than its competitors. Bing Keyword Tool – the runner-up different If you're not happy with Google Keyword Planner, or just need an alternate, you may need to ascertain Bing Keyword Tool. Advantages of Bing Keyword Tool The advantages of Bing Keyword Tool square measure these: The best tool if you optimize for Bing. If you have got set to concentrate your efforts on Bing, clearly this can be the tool to use. Data vary search. not like Google Keyword Planner, here you'll hunt for volumes throughout a selected knowledge vary. this can be terribly helpful, if you're inquisitive about seasonal volumes, or vacation volumes as an example. You can see search trends yet. not like Google, wherever you wish to travel to Google Trends, if you wish knowledge over time, with Bing Keyword Tool this knowledge is visible quickly. Disadvantages of Bing Keyword Tool The disadvantages of Bing Keyword Tool square measure these: The data isn't quite applicable for Google searches. the primary and major disadvantage is that the information you get isn't continually helpful once you optimize for Google. Of course, you'll use it to identify trends however fairly often you wish additional precise knowledge so as to try and do well on Google. Requires to signup for Bing Webmaster Tool. equally to Google Keyword Planner, this is not a in public accessible tool ANd you wish an account. the matter is that you simply may need privacy considerations concerning what happens with the information for your searches, otherwise the tool is free. No sensible native knowledge. If you're fine with native level up to country, then this may not be a tangle however if you wish additional careful native knowledge, like on a state level, to not mention on a town and city level, you're out of luck. WordTracker Keyword Tool WordTracker was one in every of the primary keyword tools and even if these days its quality (and usefulness) is kind of low, it's still an alternate to think about. Advantages of WordTracker Keyword Tool The main benefits of WordTracker Keyword Tool are: It offers an inspiration however competitive a keyword is. In different words, you get not solely the amount of searches however additionally the amount of competitors. this can be sensible to grasp as a result of if a keyword is far too competitive, it would be higher to skip it. Multiple search filter. you'll slender down your search to precise matches solely, or embrace connected terms, or hunt for keywords in any order. Paid searchers get knowledge from SEMRush tool yet. If you subscribe for the tool, you may get knowledge from SEMRush search tool yet. Disadvantages of WordTracker Keyword Tool The disadvantages of WordTracker Keyword Tool square measure these: The tool isn't free. whereas it will provide a free version with somehow restricted practicality, if you would like to use the tool to the fullest, you wish to pay. The tool needs registration. this is not a lot of of a problem however still it's a drawback. Reliability of the information. Since the information does not come back from Google or different major computer programme, its reliableness isn't high. Still, you'll use it for direction however you'd higher assay with different tools, if you intend to create your whole campaign thereon. These 3 keyword volume analysis tools square measure the simplest. additionally to them, there square measure several different paid ones and a few free however their reliableness is seriously beneath question, thus primarily they don't seem to be a lot of of an alternate. however, even these 3 tools square measure quite nothing, thus use them once you got to analysis for keyword volumes.